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Marking the arrival of a new era for the brand, in 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier - the Trefoil - to the forefront of culture, over and over again, with a new global brand platform: "We Gave the World an Original. You Gave Us a Thousand Back."
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1924 The old Adidas logo first used before the company took on its new title was a simple shield-style emblem, featuring the name of the two brothers: Dassler. The design of the wordmark above the shield was designed to almost look like a crown, sitting on top of the flat part of the shield.
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The original Adidas logo featured both his name and the distinctive track spikes for which he became famous. This logo was used briefly while the company was getting its feet under it. โ 1950 to 1971: The name we know today 1950-1971 The simpler logo, which shares the same name, was widely accepted.
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Dassler: 1924 When Adolf Dassler founded Adidas in 1949, the company's logo was simple but eye-catching, highlighting the co-founders' names. The logo featured the surname "Dassler" in a bold, sans-serif font, with the "A" and the "S" slightly overlapping in the middle. Below the name was a unique emblem - a bird carrying a shoe in its beak.
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The Adidas logo was first changed in 1949, where "Dassler" was replaced by "Adolf Dassler" along with the words "Adidas" and "sportschuhe" in the lower part of the logo. Unexpectedly, the story of Adidas' final adoption of the three stripes starts in Finland.
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The original 1949 Adidas logo design featured the company name boldly at the forefront. The extended ends of the "D's" were crafted with a creative flair, "holding" a shoe in their embrace. This unique touch not only added a visual intrigue but connected the brand directly to its product, creating an immediate association with quality footwear..
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NAKHON PATHOM, THAILAND-NOVEMBER 17, 2018:Paper bag Adidas original logo for product Adidas original. Adidas - German industrial group specializing in the production of athletic footwear, apparel. BERLIN - AUG 12: Sport jacket and blue label with Adidas Original logotype in Berlin on August 12. 2023 in Germany
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The original 1949 logo for Adidas featured the only thing he sold at the time, a shoe. A track and ๏ฌeld spiked shoe with the signature Three-Stripes sat between the two extended tails of the letter Ds in Adidas. "Sportschuhe," which is a "sports shoe" in German, was written under the name Adidas, and the logo frequently appeared in a.
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History of ownership traced back to Karhu Sports. After World War I, Karhu Sports was hit hard and was financially uncomfortable as they ran short on capital. To raise money, the owner agreed to sell the trademark to their logo to Adidas. It cost Adidas โฌ1,600 and two bottles of whiskey.
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The very first, albeit short-lived, Adidas logo included Adolf Dassler's full name at the top, as well as the new Adidas brand name with sportschuhe (sports shoes) at the bottom. The symbol in the middle was a shoe with the tell-tale track and field spikes on the side.
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The Adidas logo has long been famous for its three stripes logo. However, they weren't the first company to use the design. The original owner of the logo was Karhu Sports. However, Karhu Sports was hit hard by WWII, and short on capital, the owner agreed to sell Adidas the trademark to their logo for โฌ1,600 and two bottles of whiskey. In.
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The original logo featured the lettering "Dassler", the second name of the co-founders. This first version history started in 1924. Stripes, of which there are three This logo was simple itself, nothing special really. The approach the company employed was to put three strokes on everything that rolled off their production line.
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In 1971, the company started manufacturing clothing, so it changed the shape of its logo to the now iconic trefoil. This trefoil logo is made up of three soccer shapes arranged so that the bottom part was curved. This 1970s version is now used by Adida's Originals casual clothing line.
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Licensing This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
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In 1991, the public saw a new logo version - three tilted stripes resembling a mountain. The Adidas logo as we know it today was designed in the early 2000s and features a circle crossed by three curvy lines. Meaning behind the Adidas logo Initially, Adidas added stripes to its running shoes to make them more durable.
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The famous Trefoil logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line.